While the Internet has created amazing ways for us to all communicate through social media, the fact of the matter is that people become too invested in platforms which are under someone else's control. For years we've seen increased cases of big tech showing bias towards political parties. This has all finally come to a head with the deplatforming of President Trump and even the suspension of hosting of Parler by Amazon because Parler refused to moderate content.
Currently this "big tech" bias seems to be against conservatives. However, liberals should be just as concerned about the consequences - if a conservative owned company gained popularity then suddenly started removing liberal content, liberals would and should be just as outraged.